“archive”

Capilano Suspension Bridge is a classic Vancouver destination that usually advertises through traditional media. But this year, we bridged into the digital realm to target more specific travellers: out of towners in need of a free lift, and discount-loving locals who haven’t got their annual pass.

ROLES: Concept/Writer

When I’m not writing creative ads, I write creative websites—like this one for a very complicated suite of legal software. After getting familiar with the brief, I got familiar with the products and the brand voice to bring this website together. I also wrote the product intro videos. Oh, and voiced them. Oh, and animated them. Yes, sometimes I do things other than writing.

View Site

ROLES: Writer

If you own your home, Aaron Acceptance will give you a loan. It’s that simple. To let Alberta know this, I was tasked with creating a confident, but approachable, brand personality to deliver this message. Over six spots were produced and aired across Alberta. Here are just a few. You may also notice yours truly doing the disclaimer at the end. That’s right. I can work the mic, too.

ROLES: Writer/Studio Direction/Voice Talent (at the end)

Every summer, people all around the world come to Vancouver looking for adventure. Enter Capilano Suspension Bridge Park, one of Vancouver’s biggest tourist attractions. With three towering bridges and naturally thrilling views everywhere you look, the whole experience can only be described as all around amazing. So that’s how we described it in this campaign. And the radio let audiences hear it loud and clear with lots of character.

ROLES: Concept/Writer

Going away for a family holiday can be a headache: travel time, activity planning, and pleasing everyone is impossible. But not at Harrison. It’s close to Vancouver, it’s not crazy everywhere, and it has something for everyone. It’s the dream vacation that everyone wants in on.

ROLES: Concept/Writer/Studio Direction

When people think of the word “approved,” they think Alpine Credits. But for this TV single, we wanted the words “friendly,” “simple,” and “comfortable” to come to mind too. So we created an animated spot that made getting approved for a home equity loan look laughably easy.

ROLES: Writer