“copywriting”

You’ve probably heard about how pets and animals act strange before natural disasters. Well, the National Earthquake Early Warning System basically does the same thing, but for humans who don’t have that animal instinct.

ROLES: Creative Director, Copywriter, Video Editor

Despite what most people think about wildfires, homeowners are not powerless when it comes to protecting their homes. It’s now become widely proven that if you do basic things around your house, like mowing your lawn and cleaning your gutters, you could potentially save your home from the wildfire embers. In fact, it could save your neighbourhood too. So we highlighted how doing the little things could make you a hero, by turning everyday people doing everyday chores intod everyday heroes—with the flip of a yardwork apron to a heroic cape-ron.

ROLES: Creative Director, Copywriter, Video Editor

Most homeowners don’t know that their garden or property is a wildfire hazards. Some plants are more flammable than others, especially if they’re planted within 1.5 metres of your home. That’s why we made this digital video campaign: to show homeowners that if they don’t know their plants, they could be unwittingly planting wildfire hazards. And, in turn, we pointed them to where they could easily find plants and information on how to get FireSmart: their local participating Plant Program garden centres.

ROLES: Creative Director, Copywriter, Video Editor

Some builders are built different. And Miracon is one of them. Where most builders just do their job, and well, Miracon goes not only does that, but they also bring their customers along for the journey almost every step of the way. Homeowners get to see behind the scenes in a way most don’t, and in the process, they get to know the people building their future home well enough that they often end up in the once-in-a-lifetime photos that mark the milestones in their homecoming story.

ROLES: Creative Director, Copywriter, Video Editor, Voice Actor

The junk removal business is pretty straightforward. Most companies show up, toss your junk in the back and charge you a price based on volume. In other words: eyeballing. But 505 Junk is different. No, actually. They use a proprietary (patented) weighing system that allows them to give the most accurate pricing possible—on the spot. So we made a video poking fun at the old way of doing things, and having some fun showing how great the new 505 way of doing things really is.

Applied Arts: Winner – 30 Seconds or Less - Single

Clio Awards: Short List – 30 Seconds or Less

ROLES: Creative Director, Art Director, Copywriter, Video Editor, Animator

How do you tell people about the screaming-good deal on the local annual pass at Capilano Suspension Bridge Park? You get the locals to do it. And by locals, I mean grown men dressed up in woodland critter costumes. This Facebook and YouTube PreRoll campaign was new territory for the park. But with over 100,000 collective views and a 90% view-through rate on YouTube, it was new territory with a welcoming audience. (Side note: I might be one of those “grown men.”)

ROLES: Actor/Concept/Writer/

For Travel Yukon, we could have just done a simple wildlife feature. But instead, we decided to do a monthly Entertainment Tonight-style series exposing some of the most famous furry folk in the Yukon. Want all the hot gossip? You got it on Spotted!

ROLES: Copywriter

When people think of the word “approved,” they think Alpine Credits. But for this TV single, we wanted the words “friendly,” “simple,” and “comfortable” to come to mind too. So we created an animated spot that made getting approved for a home equity loan look laughably easy.

ROLES: Copywriter

For International Women’s Day, Coast Capital wanted to highlight the negative effects that COVID-19 lockdowns had on women’s careers and businesses. According to early research, temporary closures of businesses proved to halt or even reversed years of progress made by women in the workforce. So we came up with a video announcing a social campaign, featuring five local female-owned businesses and how people can support them and other businesses like theirs.

Aime Awards: Award (Social Media Marketing)

ROLES: Copywriter

A small family business turned into a full-blown greek yogurt operation—almost overnight. And when they needed a copywriter to give them a tagline and a whole website, that’s when I showed up to develop a brand voice that was fun to read, and as clever as the flavours developed in the Thomakis family kitchen.

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ROLES: Copywriter

After a long, long wait, Uber finally arrived in Vancouver during the 2019 holidays. So to spread the word, and some cheer, we filled the first-ever Uber in Vancouver with carolers who sang Uber-themed holiday classics for people all over the city. We released it on social media to joyful comments and likes from Vancouverites on Facebook and Instagram.

Due to popular demand, we decided to bring Doug back for another curling season and give him his own show. In this campaign, we wanted to remind curling fans how close they can get at a live event. So we had him ask the biggest names in the game just how close fans can get.

ROLES: Copywriter

Advertising a radio station on TV may seem counterintuitive. But try shifting the perception of a classic rock radio station known for its manly bro vibes. That was our challenge; this was our solution. And, bro, did it ever work. Listeners went up, and the sharing took off. It was even featured in Adweek and was tweeted around by the likes of the Clio Awards. Oh, it also won an Applied Arts award.

Applied Arts: Winner – 30 Seconds or Less - Single

ROLES: Copywriter, Concept

Capilano Suspension Bridge Park has been around for a long time. Like, a really long time. But when you have a famous tourist destination with over a century of history, age is just a number that has the potential for making an epic ad. So to transport people back in time, we revived the Province’s 1889 design and made Capilano Suspension Bridge’s opening day the front page story. Of course, we sensationalized it a bit. But what news isn’t anyway?

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ROLES: Writer

Neapolitan pizza is the Champaign of pizzas. Its famous recipe has been passed down from Italian generation to Italian generation. In others words, it’s sacred. And unlike the frost-bitten wannabes, Holy Napoli frozen pizzas are nothing but pure, authentic Neapolitan goodness from toppings to bottomings (not a real word…yet). So to communicate the sacredness of Holy Napoli, we told its story in the holiest of holy voices and created a website of biblical proportions.

UPDATE: Website has been updated since, which I also had a hand in writing this one, too. I just love the old one.

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ROLES: Writer

I’ll bet you think talking poo is taboo. That’s probably why people these days get so constipated. No one makes a stink and says, “You can poo better!” Well, we did with Poop Like A Champion. From the social media channels to the website to the Amazon page, we blew the toilet seat off this silent-but-deadly subject, because we don’t give a crap about talking shit.

ROLES: Writer

Know-It-All Dad has become a character synonymous with Capilano Suspension Bridge Park. He’s a well-meaning, outspoken ass hat with “knowledge” about everything. But despite his misguided statements, this loveable ignoramus has made audiences laugh and increased awareness for the park every year. And for me, he represents an important experience in writing for an established character/concept and taking it to the next level.

ROLES: Writer/Studio Direction

I’ve written a lot of catalogues in my time, but none are as fun as Urban Barn’s. Customers love them and, most importantly, so does my mom. (Not just because I write them.) The Urban Barn voice has set the brand apart from the competition. It’s recognizable, witty, and even a bit punny. Now, normally I use puns sparingly. But since this brand voice is famous for them, I feel safe admitting that I consider myself a pun-dit.

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ROLES: Writer

This first spot holds a special place in my heart, and my career. Not just because 7-Eleven is a national client, but because this was my first radio spot—and I wrote it as an intern. The original concept came from my creative director, but I was tasked with writing it and injecting some humour. This, ladies and gents, is my first radio ad!

ROLES: Writer

With a primary target market of men and women with young families, radio is a crucial communication platform for positioning Harrison Hot Springs as the closer summer vacation destination—no flights required. And what better way to do that than by using a relatable, overly keen dad pretending to fly his kids to their not-so-far-off vacation destination.

ROLES: Concept/Writer/Studio Direction