“video”

Despite what most people think about wildfires, homeowners are not powerless when it comes to protecting their homes. It’s now become widely proven that if you do basic things around your house, like mowing your lawn and cleaning your gutters, you could potentially save your home from the wildfire embers. In fact, it could save your neighbourhood too. So we highlighted how doing the little things could make you a hero, by turning everyday people doing everyday chores intod everyday heroes—with the flip of a yardwork apron to a heroic cape-ron.

ROLES: Creative Director, Copywriter, Video Editor

You’ve probably heard about how pets and animals act strange before natural disasters. Well, the National Earthquake Early Warning System basically does the same thing, but for humans who don’t have that animal instinct.

ROLES: Creative Director, Copywriter, Video Editor

Most homeowners don’t know that their garden or property is a wildfire hazards. Some plants are more flammable than others, especially if they’re planted within 1.5 metres of your home. That’s why we made this digital video campaign: to show homeowners that if they don’t know their plants, they could be unwittingly planting wildfire hazards. And, in turn, we pointed them to where they could easily find plants and information on how to get FireSmart: their local participating Plant Program garden centres.

ROLES: Creative Director, Copywriter, Video Editor

Some builders are built different. And Miracon is one of them. Where most builders just do their job, and well, Miracon goes not only does that, but they also bring their customers along for the journey almost every step of the way. Homeowners get to see behind the scenes in a way most don’t, and in the process, they get to know the people building their future home well enough that they often end up in the once-in-a-lifetime photos that mark the milestones in their homecoming story.

ROLES: Creative Director, Copywriter, Video Editor, Voice Actor

The junk removal business is pretty straightforward. Most companies show up, toss your junk in the back and charge you a price based on volume. In other words: eyeballing. But 505 Junk is different. No, actually. They use a proprietary (patented) weighing system that allows them to give the most accurate pricing possible—on the spot. So we made a video poking fun at the old way of doing things, and having some fun showing how great the new 505 way of doing things really is.

Applied Arts: Winner – 30 Seconds or Less - Single

Clio Awards: Short List – 30 Seconds or Less

ROLES: Creative Director, Art Director, Copywriter, Video Editor, Animator

I’m a big believer in brevity in my writing and my video editing. So when Kindred Construction wanted a one-minute video highlighting what made them unique, we set to work to write a script that embodied the brand. A brand, like all of their projects, is team built.

ROLES: Creative Director, Copywriter, Video Editor

When Gorilla came to us asking for a promotional video for their customer-facing website, they also asked us to use the footage to create an equally fresh video promoting their franchises. Needless to say, I had some fun writing and editing it.

To put the word out about FireSmart BC’s latest tool, containing everything homeowners need to know about FireSmarting their property, we created a video starring local gardening legend, Brian Minter. Why? Because to be truly FireSmart is to use the latest science to plant less flammable vegetation around your property that decreases the chances of wildfire reaching your door.

ROLES: Creative Director, Video Editor, Copywriter, Art Director

When an article by Global News went viral, breaking the news that FireSmart Canada was replacing Smokey the Bear with a new mascot, Ember, it basically went viral on Subreddits and Twitter. So we made a response video in the style of Jimmy Kimmel’s Mean Tweets to clear the air and spread a FireSmart message of hope, not hate.

ROLES: Creative Director, Video Editor

Ninety years of providing the most trusted brand of equipment in the industry is no small thing. And neither is telling the brand’s story in 90 seconds. Which is exactly what we set out to do with a video entirely featuring archived photography—and some modern cinematic footage, of course. But first we needed a hook for an equipment rental company that never changed it’s commitment to one brand of equipment and it paid off. And the hook leaned into the idea that: some people never change. And that’s a good thing. So we took all the negative characteristics of “some people” that everyone would say lead to failure in business and we showed how they were the formula for success for Finning—for 90 years.https://vimeo.com/805423813

The fact is, bees are dying at rapid rates. And since their daily pollinating work makes them vital to the survival of crops, plant life, and humanity, that basically means if they die, we all die. And since most PSAs and awareness campaigns prefer to dance around the whole apocalypse thing, we decided to embrace it.

ROLES: Concept/Writer

When Gorilla Property Services says they do it all, they actually really mean it. And they do it all well. So instead of boring people going over cleaning services that can be explained in :30 seconds, we decided to use the remaining 1:30 to explain the remaining useless services that we could come up with. Because, why not?

ROLES: Creative Director, Copywriter, Art Director, Video Editor, Animator

A quick video covering the Finning Operator Challenge, and a good example of how I’m no stranger to sorting through a ton of interviews and b-roll footage to shape a story.